STRATEGY & PLANNING

 

Great selling solutions nearly always involve looking at a marketing problem from a new perspective. But which viewpoint offers the true picture? If you go to a television network with a selling problem don’t be surprised if they see television as the answer. Hand package designers the same problem and they’ll respond in the form of a new package. The same goes for any narrowly defined discipline. Their answers, naturally enough, are restricted to their areas of expertise. At The Creative Zoo we know there are many ways of solving selling problems. Some better than others. And the best not necessarily the most expensive.

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“THE MOST SUCCESSFUL SOLUTIONS AREN’T NECESSARILY THE MOST EXPENSIVE ONES.”