Unfortunately when some companies wish to strengthen their brand they think enlarging the logo will do the trick. In many ways what your logo looks like or how big or small it is shown doesn’t really matter. The strength of a logo lies in the reputation behind it. A logo or trademark should become a trust mark. It should represent the values behind the company or product. Most great brands don’t have outstandingly designed logos. They have outstandingly communicated product values.
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“A LOGO IS SHORTHAND FOR EVERYTHING A PRODUCT STANDS FOR.”